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Ecommerce destinations, powered by AI

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KOI Group is a technology group that builds ecommerce destinations — and the AI agents that run them. We launch consumer brands worth returning to, and develop the intelligence that powers modern commerce.

Brand-first
Destinations with their own soul
AI-native
Agents in every surface
Global
Built to reach anyone, anywhere
Our portfolio

Destinations we build & grow

Each destination earns its own identity, audience, and reason to exist — backed by shared infrastructure and the KOI AI layer.

Live now 01 / Destination

Irth Shop

A heritage apparel destination — clothing designed with meaning. Irth pairs Arabic calligraphy and rooted storytelling with modern, everyday pieces, helping a global audience wear a connection to where they’re from.

Heritage apparel Direct-to-consumer Global shipping
Visit irth-shop.com
“More than just clothing — designed with meaning.”
Roots Legacy Heritage
In development 02 / Destination

The next destination

More consumer brands are in the works — each launching on shared commerce infrastructure with KOI AI built in from day one.

AI products — / Engine

KOI AI agents

We’re developing multiple AI agent use cases for ecommerce — from shopping concierges to merchandising and support.

Explore the agents
Ecommerce AI

Agents built for every step of commerce

KOI Group is developing multiple AI agent use cases for ecommerce — intelligence that understands catalogs, taste, and intent, and works across every destination we run.

Real-time
catalog grounding
Multi-brand
one platform
Private
by design
KOI Shopping Agent Live
I want a gift for a friend who loves their heritage, under $50.
From Irth Shop — three meaningful picks, all in budget and in stock:
Roots Tee
$38
Legacy Mug
$24
Heritage Tote
$45
Ask the agent…

Shopping concierge

A conversational agent that guides shoppers from browsing to checkout.

Merchandising copilot

Catalog enrichment, collections, and pricing intelligence on demand.

Support agent

Orders, returns, and questions resolved instantly, around the clock.

Ops automation

Insights and workflows that keep every destination running smoothly.

About KOI Group

Two engines, one group

We grow a portfolio of consumer destinations and build the ecommerce AI that gives each one an unfair advantage. Brand-first on the surface, AI-native underneath.

Shared infrastructure, independent souls — that’s how a destination like Irth Shop stays unmistakably itself while standing on commerce systems built to scale.

01

Brand-first

Every destination earns its own identity. The group exists to make each one unmistakably itself — never a template.

02

AI-native

We treat AI as core infrastructure, not a feature. Agents ship into every surface from day one.

03

Built for everywhere

Global by default — multi-market payments, fulfilment, and language so a destination can reach anyone.

04

Shared infrastructure

One commerce and AI platform under every brand, so new destinations launch faster and run leaner.

Get in touch

Build the next destination with us

Founders, operators, and AI engineers — KOI Group is where commerce brands are built, grown, and made intelligent. Let’s talk.

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